About Arnica

Arnica is the ultimate platform for modern application security teams. It is getting more challenging for developers to build secure applications. The "shift left" movement has promised to change that, but the result has been a shift left of work and effort. Arnica is delivering application security teams a solution that developers and security love by giving clarity to what is actually important and by shifting automation and mitigations left instead of more work.

Arnica’s solution consolidates a suite of application security tools across code risks (SAST, SCA, reputation, licensing, IaC), hardcoded secrets mitigation, excessive developer permissions, git hardening and more. Each risk is surfaced with context, ownership, and actionability. Our pipelineless approach to AppSec guarantees 100% coverage always and eliminates risks in a blameless and shameless way by interacting with developers in real time to stop any new risk from entering production code.

About The Role

As Arnica’s first Senior Product Marketing Manager, you will work closely with marketing, sales, and product as the technical subject matter expert within marketing. You will be responsible for defining and executing a product marketing strategy to tell Arnica’s story both internally and to our customer audiences across security and engineering.

You’ll be responsible for defining Arnica’s messaging and positioning, and creating compelling marketing product demos, demo environments, written content, and sales enablement materials for Arnica’s product.

This opportunity will empower the right candidate to utilize their technical expertise, cross-functional effectiveness, and strategic storytelling skills. You will be stepping into a high-impact role to collaborate with the executive leadership, product leadership, and a marketing team to propel Arnica’s business growth.

What You’ll Do

• Refresh and own Arnica’s messaging and positioning in collaboration with the founding team.
• Develop engaging external marketing product demos, from crisp brand storytelling videos to detailed product demos, designed to assist prospects during the Arnica evaluation journey.
• Work closely with the product team on new product & feature launches, including enablement, marketing, videos, customer training, and more.
• Empower sales teams to sell value and impact by developing comprehensive demo scripts purpose-built for our primary customer segments, needs, and industries
• Collaborate with Customer Success to capture compelling customer stories that highlight the unique value and impact of Arnica as well as to find ways to engage our customers to take advantage of new features
• Support the construction of the Arnica story as an input into sales enablement, keynotes, conferences, webinars etc.
• Collaborate with both Product and Sales Engineering to promote the latest product features within sales team demo environments
• Represent Arnica at major conferences and marketing events by providing demos to and engaging with prospects about Arnica
• Stay up-to-date as an industry expert on competitive offerings and industry dynamics and leverage that expertise to support analyst relations efforts and briefings

What You’ll Need

• Minimum 5 years in technical product marketing, IT consulting, product management, or solutions engineering in SaaS solutions, bonus if in the security space; double bonus for cloud security or application security
• Ability to anticipate customer needs and position Arnica’s solutions accordingly
• High acumen for translating complex technical concepts into a compelling narrative full of solution value
• You have a strong product marketing background at a security-focused (or similarly technical SaaS) company
• Excellent verbal and written communication skills as well as interpersonal skills – People enjoy working with you!
• Ability to manage cross-functional initiatives or comfortably as an individual contributor with minimal supervision
• Supreme bias toward action and ability to succeed in the high-paced, high-energy environment of a high-growth, early stage startup

First 90 Days

1. Collaborate across the Arnica team to reestablish a strong, clear, compelling messaging & positioning framework to underpin all of the work we do within Marketing
2. Establish a clear sense of Arnica's content gaps and leverage the messaging & positioning work to begin tackling content needs (e.g. recorded demo, website updates, competitive battle cards, etc.)
3. Enable + activate sellers, customers, prospects

Nice-To-Have

• Deep understanding of cybersecurity – and specifically application security – buyer and user needs
• Strong understanding of developer workflows (aka how code gets written + published and working with source code management platforms)
• Video production experience from using video editing software yourself to helping guide the creative/production process with an agency
• Any experience developing software, professionally or for hobby

Benefits (U.S. Full Time)

• Competitive compensation with early stage stock options
• Robust health care package options
• Unlimited Paid Time Off – Arnica founders lead by example, taking time to recharge with their families
• We’re remote friendly but place deep value on in-person work – live your life where and how you want to live it but take advantage of semi-regular meet-ups in our Atlanta office, at shows, or for team in-person workshops